Common Mistakes Digital Marketers Should Avoid
The growth of the internet has contributed to a massive opportunity for businesses to access billion of internet users and expand the market, however, this ease of access to new markets has increased competition levels as all businesses small and big ones have equal opportunity to access same markets. Given high competition e-commerce businesses have engaged in rigorous digital marketing strategies with aim of capturing a sizeable share of the online market, however, some e-commerce have derailed their online marketing citing low return on investment (ROI). There are numbers of digital marketing campaigns online businesses make besides the poor choice of the online marketing strategy which can significantly impact the business ROI and eventually giving up on digital marketing campaigns. In this article we have outlined some of these preventable online marketing mistakes so continue reading.
A considerable number of online marketers do not have goals for their online marketing campaigns, this makes their campaign unfocussed and a waste of resources because of low ROI, therefore, set specific, time-bound, and realistic goals for your digital marketing campaign, goals acts as a guide in identifying the target audience that helps you tailor your marketing campaign to match their needs, with goals in place it is easy to spot progress of your campaigns or what is not working and adjust accordingly, therefore, online marketing goals enable the online marketer to maintain robust digital marketing campaigns.
Another digital mistake e-commerce are making is assuming the importance of SEO, this has contributed to many businesses losing potential customers especial local clients, although platforms such as social media have massive followings, SEO increases your business visibility in the sense that when a person look for products you supply on search engine and the website of your company coming up on the top of search engine results, this increases the chance of your business acquiring a new client, digital statistics shows there are still millions of internet users who search the product they need on search engines, therefore, optimize your website with quality SEO particularly local SEO.
Failure to engage online followers is the other mistake that is leading to poor ROI, constantly engaging online followers to build their loyalty and trust which is important influencing their views and opinions of the products you sell, you can engage online followers by asking them for recommendations, responding to their questions and complaints as well as posting constantly. Those are online marketing mistakes you should avoid.